THREADS OF VOYEURISM
Our digital age has reshaped the way we see and showcase the body, transforming clothing into a canvas for collective humor, desire, and commentary. This collection brings to life three iconic online phenomena, the wet t-shirt contest, grey sweatpants, and yoga pants, each celebrated and amplified through memes, tweets, and digital platforms.
Each piece in the collection is a reimagining of these cultural touchpoints, featuring a 3D-imprinted star that draws the viewer’s eye to the highlighted body area, echoing the original online conversations. Overlaid on the star are fragments of internet text, creating a dialogue between the physical garment and the digital world that inspired it.
The lookbook juxtaposes the viral memes that sparked these trends with the garments they’ve inspired, inviting viewers to explore how humor, voyeurism, and identity converge in the online and offline spaces.